Weight Loss AdWords Strategy Guide

Yes, it s that very time of year once again for the weight loss ad boom. Magazines (including this one below) in fact feature huge cover stories on fat loss. This may be due to the fact that, with Christmas being just around the corner, many people are out to lose weight and get in shape as early as possible. The ad effect is thus being felt by all magazines.

But why is this type of advertising so much in vogue? There are several theories behind the phenomenon of weight loss ad. One is the ever-growing media influence. Advertising and publicity nowadays are not something that companies do by themselves. They rely on specialist agencies for their work and they are continually seeking new avenues for promotion.

But why weight loss advertisements in magazines? One theory is that magazines are in fact, well, magazines. People will more than likely buy a magazine not because of what is in it, but rather because of its style and presentation. A magazine cover is not just a picture of the latest model - although some magazines would certainly go as far as doing that. The cover is designed to attract readers, and advertisers have taken full advantage of this fact in recent times.

The other reason is of course, the ever-growing publicity circuit. Magazines are increasingly getting noticed outside the walls of the office. When you walk into any newsagents you can see many advertisements on the racks. Companies rely on local media as a way of spreading the word about their product and services. So it stands to reason that weight loss ads are taking over the place in which they can be easily seen.

The latest trend in weight loss advertisement formats is also very apparent online. Google and other search engines are currently testing a number of different ad formats. While image ads have been a long time favorite with web surfers, offering the maximum visual impact for small space, other formats, such as video ads, have shown less success so far. Video ads, though popular for web use, have largely failed on the internet.

Why is it that diet ads have fallen out of fashion? Some experts suggest that diet products are no longer seen as viable weight loss solutions. Most people now see them as gimmicks or fads and will not even bother with them. This, coupled with the massive popularity of the Atkins and South Beach diets, means that ads for these kinds of diet plans are falling out of fashion as fast as they came into it. Other diet products such as shakes and bars have also lost much of their popularity.

So how do you make your weight loss ad stand out from the rest? If you want to sell as many tickets as possible, you need to take advantage of the most effective marketing funnel in existence. Advertisements work the best when placed strategically within search results. Using keywords that are highly relevant to your business will get more clicks and leads for your ad. You can also try placing your ads on pages that are related to your industry, targeting prospects that have the same likes and dislikes as your own.

Landing pages should include a call-to-action message that encourages prospects to contact you by filling out a form. Prospects will be more likely to complete this form if they believe they will benefit from your product or service. Alternatively, you may choose to offer something free as a reward for signing up to your mailing list. Landing pages may vary but should include some type of incentive to get visitors to sign up, like a free eBook or video tutorials. Ideally, your ads should be placed within the first few results, as it is likely that these are the only people who will be interested in your product or service.