Is The Javea Diet Ad A Wise One?

Weight loss magazines (as well as these below) features many cover stories on weight loss. And weight loss marketing seems to be all over the place, particularly in those new year's magazines. Do your students understand how to read/ dissect print ads? Are they familiar with effective weight loss ad copy? Do they know their audience and what kind of language to use?

Take one of the recent New Year's ads for Weight Watchers. The ad copy is very direct. The text tells the reader that it's time to "do something about your weight loss." Then it lists a series of suggested actions: watch less, eat less, walk more or take more exercise. After each action, there's a suggestion as to why this is important and what will help.

The text then explains that Weight Watchers has developed an entire line of products that can help people who are serious about their weight loss goals. Among these is the Thigh Fat Burner, which comes in two flavors: strawberry and blueberry. It promises to reduce thigh fat by up to twelve inches, which is almost three inches reduction from current size. The ads don't specify how it works - they just claim it will reduce non-invasive thigh fat.

Another example of a weight loss ad with an infomercial comes from Javea, California. A commercial for a product called "The Acai Berry" tells the story of a woman who lost thirty pounds and kept it off. The infomercial then shows pictures of Javea natives (presumably local people who have had the misfortune of being pictured near Javea beach) eating the fruit, drinking their juices and basking in the sun. There's even a voice-over warning: "If you don't try this diet, you won't lose weight."

Though the exact details of how it works aren't described in detail, the infomercial uses many of the very same weight loss marketing tactics we've seen in recent years. For starters, Javea uses many familiar faces from other similar weight loss products and offers testimonials from "real" consumers, complete with their contact information. A video also shows a couple of actors showing off their bodies while holding some sort of fruits or vegetables. Viewers are told that the product contains acai and can help people who want to look good.

One of the reasons why infomercials fail miserably is because they give bad information to customers. This doesn't mean the infomercial was intentionally deceptive, but bad information filters into anyone's mind at any given time. When viewers see ads for weight loss supplements, diet food and exercise programs, they may get confused about which one to buy. The infomercial might not give them enough information to make a well informed decision, and when they get rejected from the program, they may feel cheated, even if the product was legitimate.

To prevent getting rejected from these programs, many consumers sign up for customer review sites so they can get detailed information on the various products. If you're wondering how a Javea weight loss ad avoids making misleading claims about its ability to burn fat, then you need to look beyond the video ads for more details. The Javea website includes a comprehensive list of the personal attributes of the supplement.

Most diet ads are designed to sell as many products as possible, without giving consumers much useful information. If an advertiser makes this mistake, they'll only be able to get as many people as possible to buy their products. This means no matter how well-advertised a weight-loss supplement is, if it fails to meet its promises, there will be no one to buy it. The Javea diet ad takes this notion one step further by carefully crafting the wording of the ad as well as the promise of the product. If consumers are able to recognize the honest and straightforward claims of the Javea weight-loss ad and the product, the chances of them buying the product are much higher than with other diet ads that use questionable language.