Is The Javea Diet Ad A Wise One?
Weight loss magazines (as well as these below) features many cover stories on weight loss. And weight loss marketing seems to be all over the place, particularly in those new year's magazines. Do your students understand how to read/ dissect print ads? Are they familiar with effective weight loss ad copy? Do they know their audience and what kind of language to use? Take one of the recent New Year's ads for Weight Watchers. The ad copy is very direct. The text tells the reader that it's time to "do something about your weight loss." Then it lists a series of suggested actions: watch less, eat less, walk more or take more exercise. After each action, there's a suggestion as to why this is important and what will help. The text then explains that Weight Watchers has developed an entire line of products that can help people who are serious about their weight loss goals. Among these is the Thigh Fat Burner, which comes in two flavors: strawberry and blue...