Facebook Weight Loss Ads - The Pros and Cons of Facebook

Facebook has become a valuable marketing tool for companies that sell products or services, thanks to its fanatical following of users. It reaches people from all walks of life and is ideal for many different types of businesses - not just those that sell physical goods. The problem with these kinds of ads is that there are rarely any click-throughs. This usually doesn't bode well for the company that is out selling products and services and hoping to make some profit off of their customers.

Facebook's paid advertising programs have changed the game for many small businesses. These ads give small business owners a real shot at making some serious money online by targeting specific groups of individuals. Unlike other types of ads that aren't targeted, these ads are highly targeted. That means that the audience you are trying to reach is specifically looking for your product or service. In this way, the ad gets the best chance of converting. If you run any kind of business, this is an invaluable benefit.

Of course, like most things in life, there are downsides to Facebook weight loss ads. One of the most obvious downsides is that the ads themselves are not very engaging. You don't really feel like you're engaging with them or responding to them. They don't really tell you why you should buy anything - they just try to sell you something. Many people complain about having to repeatedly click through these ads.

Another con of the ads is that they tend to promote eating or exercising more than they recommend. This is especially true if you are a foodie who wants to lose weight. You can argue that most ads promoting food are not that blatantly manipulative - but when you're talking about something as personal as food, it can be hard to take it in stride when these ads encourage eating more than you should. It can also be tough on relationships.

The other issue is that Facebook seems to target its ads particularly at women. Men are probably not targeted as well. The problem with that is that there's no real way for men to fight back against these kinds of ads. There's nothing in the ad design that says "use this to get bigger." So men have to put up with ads like these all the time. It makes it hard to even engage with the Facebook site itself.

As mentioned above, the main upside to Facebook weight loss ads is that they are not intrusive. They don't tell you to stop eating or go to a gym. They simply give you options. That allows you to weigh in before you get tempted and then you can decide whether to go ahead and take action - or not.

Another benefit of Facebook weight loss ads is that they are relatively inexpensive compared to the costs of other types of in-person advertising. If you have an extremely low spending budget, it can be worth creating your own campaign. Google's AdWords offers similar options, but those aren't free. Google's cost per click is about three times what Facebook charges. Add in the time it takes to set up and run a campaign and you may find that you spend more on Facebook ads than you would on other options.

But those are just downsides. People are raving about the success of Facebook weight loss ads. In fact, lots of people who were skeptical before are now converted fans and regular users. So if you want to market your weight loss program effectively, Facebook is a great place to start. Combine that with a solid strategy and you'll find success.